Crossix.com | WEBSITE REDESIGN
In 2018, Crossix was looking to modernize their website to more effectively communicate their products and services to their customers, as well as attract young new job candidates to their quickly growing company.
PROGRAMS:
Adobe XD; Adobe Photoshop; Adobe Illustrator
Final Screens
Since this redesign, Crossix has been acquired by Veeva Systems and has officially retired this site in 2021. Crossix is now a product within Veeva’s larger organization, and can be found at veeva.com/crossix.
Home (top)
Home (middle)
Home (bottom)
About Us
Why Crossix (top)
Why Crossix (bottom)
Solutions
Events
Learn More pop-up
In-the-News
Blog
Blog / Article (top)
Blog / Article (bottom)
Case Studies
Download pop-up
Careers (top)
Careers (middle)
Careers (bottom)
Insider's View Profile
Job Openings
Contact Us
Help Form pop-up
Target Audience
Research found that Crossix’s main audience falls into two categories: the “Experienced Executive” who has 20+ years in the business, and the “Young Pro” just starting out in their career.
PERSONA: “The Experienced Exec”
PERSONA: “The Young Pro”
Crossix.com Audit
Problems to solve
About Us" section should only be about the company overall and not product details
There should be a clear product focused section to attract clients
There needs to be a clearer section to attract young job seekers
There needs to be a clearer section for news and events
Crossix.com Redesign
Solutions
Simplify "About Us" section
Create "Why Crossix" section
Build out the "Solutions" section
Create "News and Events" section
Update the "People" section to "Careers"
Move "Contact Us" menu to the far right
Move social links to footer